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To be or when to be - Executive Magazine
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No stone unturned
June 10, 2016
When M Media’s Chairman Eli Khoury described the recent success of Bil Nesbeh La Bokra Chou? (What About Tomorrow?) as “phenomenal”, he was right, from the perspective of the Lebanese market. With gross ticket sales of more than $1.3 million in local theaters, according to online reporting service Box Office Mojo, it is the highest grossing film of the year as of April 2016 (the latest available data). Based on the same website, in the past decade, there have been 10 movies (five of which are Lebanese) to break the $1 million mark. One filmmaker that has stood out with her international triumphs is Nadine Labaki, whose film Caramel, on a budget of $1.6 million, achieved an international gross box office result of $13 million. Her next film, Where do we go from here?, had a much larger budget of $6.7 million and earned more than $2 million in Lebanon alone. But Labaki’s films are the exception, not the rule. The reality is that most filmmakers