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‘Ubuntu,’ Unwrapped and Hygiene Lead Clariant’s Latest Trend Concepts May 19, 2021 Contact Author Rachel Grabenhofer Close Clariant s Soothe + Cool Facial Serum is packaged in a lip gloss-like tube with a stick applicator for precise and targeted use, providing immediate relief from mask-induced irritation. Sponsored Clariant presented its latest BeautyForward 5 formula and trend concepts and highlighted three recent ingredient introductions in a digital Ask the Expert press briefing.   Clariant conducts market research to see what will drive consumers in the coming months to create formulas that meet those needs, explained Jasmine Shah, customer experience and trends leader for the company. These trends and related prototypes are gathered and introduced annually via the company s BeautyForward collection, now it its fifth year. This year s core trends include: ubuntu (togetherness), hygiene beauty and beauty unwrapped.

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