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Facebook exec Ella Kirby joins TikTok as Head of Music Publishing Licensing & Partnerships, EMEA

Music Business Worldwide June 9, 2021 Prior to Facebook, Kirby was Head of Digital Video (Strategy & Partnerships) at Ice Services. The exec also previously worked as a Digital Video Specialist, Pan European Licensing at British collection society PRS for Music. Before joining PRS for Music in January 2015, Kirby was an International Business Development & Business Affairs Manager at music video platform, VEVO rom November 2011 to June 2015. Kirby also worked at Sony Music, first as a Long Form Video Manager, Global Digital Business Development from December 2008 to February 2011 and later as a Video Assets Specialist, UK Business Development. “I’ve been so warmly welcomed by Jordan Lowy and his team and I’m delighted to once again work with Ole Obermann and the many other talented colleagues I’ll get to know more on this adventure.”

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