Global Advertisement Revenue: Gobbled up by giants
But why Facebook and Google must pay for news content everywhere
Australia s recent attempt to make Google and Facebook pay for news content is one of many considered ways to strike a balance in wealth generation between the creative and the tech sectors. The problem statement for that policy was simple: news organisations create unique content; search and social media use the content to invite advertisers to their platforms. As a result, ads get siphoned off from TV and news media to social media for every AU$ 100, $81 goes to Google and Facebook.
Why Facebook and Google must pay for news everywhere
Illustration: Star Digital Graphics
Asif Muztaba Hassan
Asif Muztaba Hassan
Australia s recent attempt to make Google and Facebook pay for news content is one of many considered ways to strike a balance in wealth generation between the creative and the tech sectors. The problem statement for that policy was simple: news organisations create unique content; search and social media use the content to invite advertisers to their platforms. As a result, ads get siphoned off from TV and news media to social media for every AU$ 100, $81 goes to Google and Facebook.
Facebook Reaches Deal with Australia’s News Corp Facebook Reaches Deal with Australia’s News Corp
Facebook reached an agreement with Australian News Corp under a new bill that makes social media companies pay local news outlets for their content.
The deal comes nearly a month after the Australian parliament approved a law that would allow a government judge to determine the price a digital company should pay news outlets if the two sides failed to reach an agreement.
News Corp Chief Executive Robert Thompson said the agreement “is a milestone in changing the terms of trade for the press, and will have a material and meaningful impact on our Australian news business.”
Facebook to pay Murdoch s News Corp for content, announces self-publishing platform for writers
The new platform will be initially introduced in the US and is aimed at taking on Substack and Medium
Facebook to pay Murdoch s News Corp for content, announces self-publishing platform for writers
To continue reading.
Don t have an account?
Computing helps IT leaders to make technology a revenue and innovation engine for their businesses. Our unique package of news and analysis enables you to discover what the smartest minds in the industry are doing and scan the horizon for what’s next
REAL-TIME NEWS AND ANALYSIS: find out what’s happening and why in the technology space including news on your competitors and regulators – delivered to your desktop or mobile in a daily newsletter
[해외증시] 페이스북, 호주 뉴스코퍼레이션과 계약 체결 metroseoul.co.kr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from metroseoul.co.kr Daily Mail and Mail on Sunday newspapers.