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With years of beauty and editorial experience under her belt, Zoë decided in 2012 she wanted to create her own skincare line.
After hearing what readers really wanted in skincare over the years, she believed she had what it took to create products for everyone to enjoy.
Casual: Despite looking casual in a pair of cropped trousers and a loose white shirt, Zoë added some glamour with designer accessories
Flashy! She wore branded embellished slides on her feet that were hard to miss
The idea of the company was hatched after she completed a beauty column for Mamamia that same year, closing the book on her full-time writing career and opening a completely new one.
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Zoë Foster Blake is one of Australia s most successful female entrepreneurs with an estimated fortune of $36million - but she didn t always live the high-life.
The businesswoman, who lives in a $9million mansion with her family, had an alternative upbringing in the country with seven siblings before moving to Sydney and working for years as a beauty journalist to gain the tools she needed to build her skincare line.
Here, Daily Mail Australia looks at Zoë s journey to success - and how she became a multi-millionaire before the age of 40 thanks to her Go-To beauty empire.
Inside Zoë Foster Blake s rise to success: Before launching Go-To skincare in 2014, the 40-year-old businesswoman worked in journalism, which helped shape her passion for beauty
Share Now she s the breadwinner and you must be, like, starting to get nervous, he added. I m Mr. Crumbs, joked Hamish, who is paid handsomely to host Channel Nine ratings hit Lego Masters. She s the breadwinner and I m just the crumb scraper. Along comes Zoë with her whole business model and it eclipses you as if you re nothing, squashes everything you ve ever done and comes out as a multimillionaire, Kyle said
Just before Christmas, the Blakes spent $8.925million on a property in the upmarket Sydney suburb of Vaucluse.
The five-bedroom, six-bathroom estate sits on 885 square metres and features two sets of garages.