Tesla's helpful smartphone app is widely used, as are apps from legacy brands. Sadly, owners of other EVs are dissatisfied with app functionality and speed.
Usage of an auto manufacturer’s mobile app remains high, according to the newly released J.D. Power OEM EV App Benchmark Study. Even though app usage by owners of gasoline-powered vehicles has increased during recent years, owners of electric vehicles (EVs) are still more likely to use their app on a.
EV Owners Real Geeks, J.D. Power Finds
TROY, Mich. Electric vehicle (EV) owners are more than twice as likely to use the manufacturer’s mobile app than owners of a vehicle with an internal combustion engine (ICE), which is good news for automakers looking to increase and ultimately monetize their digital service offerings. According to the inaugural J.D. Power U.S. OEM EV App Benchmark Study,℠ released today, 41% of EV owners say they are using their brand’s smartphone app at least every other trip. J.D. Power is increasing its presence in the field of customer satisfaction with automotive mobile apps, as the industry faces ongoing uncertainty to develop a compelling customer experience. Acknowledging the increase of EV sales and model offerings, the study evaluates the all-important user experience with automakers’ smartphone apps for EV owners.