Elizabeth, N.J. and Chicago, Ill. Allied Beverage Group, New Jersey s largest and most comprehensive wine and spirits distributor, and Provi, the fastest-growing ecommerce marketplace for the beverage alcohol industry, today announced a new collaboration to increase marketplace access for on- and off-premise retail customers across New Jersey. The collaboration will provide a more flexible and efficient ordering experience, giving customers access to Allied’s current portfolio with up-to-date inventory, real-time product discounts and a direct line of communication to sales reps, all through Provi’s all-in-one marketplace. “Our goal is to offer our customers the greatest possible access to our products,” said Corey