After teasing fans with clues for months and finally confirming rumors in early February, Cécred, a haircare brand founded by Beyoncé, launched today. The Foundation Collection is the brand's first drop and contains eight products that cleanse, condition, and repair.
In true Beyoncé fashion, the global icon recently announced she is launching a new haircare product via an Instagram post. Sending her millions of followers into a tizzy, Queen Bey announced with a reel that included pictures of her as a child and nostalgic moments in her mother's former Third Ward beauty salon, Headliners.