As social media influencers, Kyra and Naina have hit the big time. Only thing is, theyre not actually real — not entirely anyway.Titan, Realme, MG Motors and Boat are paying a premium to advertise through 3D-animated humans, or virtual influences, who have become quite the phenomenon on Instagram with views of up to 21 million for their reels.
According to industry experts, virtual influencers with a following of 200,000-400,000 can make Rs 5-10 lakh per campaign against Rs40,000-1 lakh for an actual human.