A coconut hard seltzer at Four-Eyed Guys Brewing Co.
Hard seltzer is here to stay. Just ask Alex Rausch, owner and brewer at Four-Eyed Guys Brewing Co. At first it looked like a short trend, but now I don t think it s going anywhere, Rausch says. I can see it being around forever. The rise of the clear and bubbly alcoholic beverage may seem like it came out of nowhere, but its popularity has been brewing for decades. It s really just the latest evolution of similar malt beverages consider the success of wine coolers and Coors Zima in the 90s. White Claw, one of the first major hard seltzer brands to hit shelves five years ago, dominates the market today and is owned by Mark Anthony Brands International notably the makers of Mike s Hard Lemonade.