Nielsen will measure individual ads as it overhauls its ratings system adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.
In an important step towards improved measurement of the effectiveness of ad campaigns, Nielsen is working with Extreme Reach to watermark the vast majority of national linear TV commercials
Nielsen today unveiled a new framework for commercial TV ratings. The company said it will shift away from its C3 currency and overhaul its approach to crediting in order to offer more granular insights into which viewers see what adverts.
Operations Technician local10.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from local10.com Daily Mail and Mail on Sunday newspapers.
9/11 Day Announces Worldwide Television Special In Tribute for 20-Year Remembrance of 9/11 to Air Exclusively on CNN at 7:00 PM ET prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.