The threat of climate change, overexploitation of nature and far-reaching social disruptions around the world are endangering people and natural resources to an unprecedented extent. If the many well-intentioned words are not followed by action, our planet and livelihood will be at stake. That’s why it is time to change the way we think, act, and live. With the new Responsibly Active program for its bioactives business, BASF’s Care Creations® is taking responsibility - and has committed to.