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Extended-stay hotel company Extended Stay America has assigned 25 new or completely renovated U.S. properties to a new higher-end brand with upgraded amenities, according to the company.
The new Extended Stay America Premier Suites was developed as a result of feedback from guests seeking a more premium extended-stay hotel option, said ESA president and CEO Bruce Haase in a statement. Sector analysts The Highland Group consider ESA a midprice extended-stay brand.
Enhanced amenities at Premier Suites properties include with upgraded design elements in guest rooms, like signature bedding, larger flat-screen TVs and a free breakfast bar, according to ESA.
Extended Stay America carves out Premier brand: Travel Weekly
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By Donna M. Airoldi, Business Travel News
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Extended Stay America this year will introduce a new brand aimed at the higher end of the midscale market called Extended Stay America Premier Suites and will rebrand the rest of its portfolio to Extended Stay America Suites, the company announced.
ESA Premier Suites, which will launch in the second quarter with 32 properties across the United States, will comprise new construction as well as renovated properties with upgraded amenities to target higher-rated extended-stay guest segments. Average daily rates will fall in the range of $80 to $100 per night. New features include an enhanced breakfast offering, larger TVs, increased storage space and a signature bedding package, according to the company.