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9 March 2021, 9:50 am EST By Apple iphone ATT rule  ( Pexels/Adrianna Calvo ) Apple recently released iOS 14.5, and now the new App Tracking Transparency policies require developers to get consent before they can share user data with third-party advertising networks. However, this new update may not be as effective as expected because a new French complaint alleges that the tech giant s own advertising network is not held to the same standard. Apple s French antitrust complaint about ads According to Bloomberg, the complaint accuses Apple of allowing data from the company s apps to serve targeted ads by default. Apple s system does not fall under the App Tracking Transparency or ATT rules because there is no third-party data sharing. However, this loophole is viewed by Apple users as unfair treatment.

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