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How Good Sense (and Ryan Reynolds) Turned Officine Générale s Suede Bomber Into a Smash Hit

Welcome to The Investment, a regular column highlighting those pieces a little pricier, a lot nicer, and entirely worth the money that we can t help but advocate for you owning. These are the things our editors love and respect. The picks with a story to tell and a real reason to exist. Looking to put your dollars in the right place? Here s how. When it comes to casual clothing, designer Pierre Maheo knows a good thing when he sees it. But that doesn’t mean he won’t change it. The founder and designer of Paris-based Officine Générale has built a solid reputation for his brand, both through his brick-and-mortar stores in Paris and London and online. That’s because Maheo and his team pride themselves on making interesting and accessible clothes with a focus on both innovation and consistency. Not cheap, for sure, but not sticker-shock-inducing either, Officine Générale means well-made, versatile clothing with attitude.

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