Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Business Model was not sell products but to sell ideas, lifestyle says of belonging and that they could then extend into kind of selff closed granted cocoons. The sor
What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between this aggressive the marketing, it was constantly sort of
The two candidates in the running to lead the liberal democrats, hello and welcome to bbc world news. The eu and a group of south american nations, known as mercosur, have secured a huge trade deal after 20 years of negotiations. The eu says the agreement with argentina, brazil, paraguay, and uruguay will create a market for goods and Services Covering almost eight hundred Million People and produce more than 100 billion in trade between the two blocs. Our south America Business correspondent Daniel Gallas has more. Yes, it has been a while since we saw politicians different free trade, because as you mentioned all attention is about trade tensions between china and the United States, the news of brexit being negotiated, so we are the news of brexit being negotiated, so we are seeing politicians saying that the best way to create jobs is to lower ta riffs that the best way to create jobs is to lower tariffs and reduce protectionism. It is not a view that eve ryo ne s ha res protectioni
Ceo speaks frankly about industry issues. We are going deeper than normal and i think that is good. We encourage that. There is always politics in the background steady. You need to keep going, steadily. And keeping the eyes on the ball. Emma plus, facebook reveals the project that goes beyond social. Sandberg insists the company is ready to embrace it. Companies like ours should not make as many decisions as we do, we know that. Emma it is all straight ahead on bloomberg best. Hello and welcome. Im emma chandra. This is bloomberg best, your weekly review of the most important Business News and interviews from Bloomberg Television around the world. Lets start with the day by day look at the top headlines and last weeks protests against an extradition law in hong kong continue over the weekend. As monday dawned in asia, the government responding to extreme public pressure. Hong kongs leader made a rare apology over her proposed extradition bill, this after hundreds of thousands of prote
About industry issues. We are going deeper than normal and i think that is good. We encourage that. There is always politics in the background steady. , you need to keep going plus, facebook reveals the project that goes beyond social. The coo says the company is ready to embrace it. Companies like ours should not make as many decisions as we do, we know that. It is all straight ahead on bloomberg best. Emma hello and welcome. This is bloomberg best, your weekly review of the most important Business News and interviews from Bloomberg Television around the world. Lets start with the day by day look at the top headlines and last weeks protests against an extradition law in hong kong continue over the weekend. The government responding to extreme public pressure. Hong kongs leader made a rare apology over her proposed extradition bill, this after hundreds of thousands of protesters took to the streets for a second sunday in a row. The government suspended the bill saturday, but that did n