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Google, Encore, DRPG & Maritz to turn traditional learning practices on their head at IMEX Frankfurt

Google, Encore, DRPG & Maritz to turn traditional learning practices on their head at IMEX Frankfurt
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IMEX Frankfurt Breaking Away From the Norm

IMEX Frankfurt Breaking Away From the Norm

Megan Henshall on Designing Inclusive Events and Attracting the Next Generation

Many event professionals found themselves in the position of rethinking how they design events after 2020 and the onset of the tumultuous COVID-19 pandemic. Megan Henshall, global events strategic solutions lead at Google, was in the midst of doing just that with the newly formed Experience Institute at Google, collecting data around why inclusion and belonging matters and why it's good for business.   Simultaneously, her personal life changed when she received the news that her son Otis had been diagnosed with autism. 

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