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Expedia Group hires top execs from Apple and Verizon as part of leadership structure overhaul
May 25, 2021 at 7:00 am
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Jon Gieselman (left) and Rathi Murthy. (LinkedIn Photos)
Expedia Group has hired top executives from Apple and Verizon Media as the company overhauls its leadership structure and brand after a long period of organizational disarray and declining revenues.
The Seattle travel platform announced Monday morning that Apple marketing head Jon Gieselman will join the company as president of Expedia Brands. Rathi Murthy, who most recently worked with Verizon Media’s 5G and platform technologies as CTO, will become Expedia’s new chief technology officer.
Expedia launches brand refresh, new features and ad campaign in anticipation of travel surge
April 19, 2021 at 8:59 am
(Expedia Photo)
Gearing up for a resurgence in travel, Seattle-based Expedia Group is refreshing its flagship Expedia brand with updated features across the company’s mobile app and more than 70 websites.
As more people plan and book flights and hotel stays as COVID-19 vaccination rates increase, Expedia wants to be part of the trip, launching a new ad campaign that touts its planning expertise, with the tagline, “It matters who you travel with.”
Expedia Group includes travel brands such as Vrbo, Orbitz, Hotwire, Trivago, Hotels.com, and Egencia in addition to Expedia.com. The pandemic took an extraordinary toll on the company’s business amid the massive slowdown in global travel. Annual revenue fell 57% to $5.2 billion in 2020, and gross bookings fell 66% to $36.7 billion.