Each quarter, we analyze and share insights from our first-party data to show how traveler search and booking behavior is evolving, giving partners insight to inform their strategy. Our Q4 2022 data showed promising signals pointing to increased traveler optimism and resilience. As we look at data from the first quarter of this year we see that traveler enthusiasm is growing, a positive start for travel in 2023.
Whether you’re marketing a global hotel brand or a local bed and breakfast, every property shares the same goal: filling all their rooms. But when you have a limited hotel marketing budget, it can be difficult to determine how to best use your funds. How can you maximize your marketing campaign and extend your brand’s visibility without blowing your budget?
During the pandemic, it was well-documented that the decrease in carbon emissions resulted in positive environmental impacts such as reduced air pollution, improved air and water quality, and ecological restoration. As travel restrictions have eased and travelers hit the road and skies once again we must balance the return of travel with the importance of improving sustainability in the travel industry.
Travel is always evolving and at Expedia Group Media Solutions we’re also constantly looking for new ways to engage travelers and help them get to where they want to go. We’re excited to announce the debut of an industry first: an interactive and shoppable streaming platform built by Media Studio, our award-winning in-house creative agency.