Travelers are shopping around more and that’s why your hotel’s visibility is essential when you’re trying to increase room bookings. This also presents hotels with a unique challenge: How do you balance budget constraints with getting in front of potential customers at the right time?
The way we work has drastically changed in the wake of the pandemic, which isn’t unlike the changes we’ve seen in travel. Despite some companies rolling out return-to-office initiatives, remote and hybrid work arrangements continue to play a large role in travel.
In today’s digital landscape, a successful hotel revenue strategy is more than filling rooms. Instead, it reaches your ideal traveler, is flexible, and lets you take advantage of current industry trends with our data insights.
As travel continues to rebound, we’re seeing growing interest from travelers in planning earlier for their trips. This offers new opportunities for travel marketers to develop digital marketing strategies that connect you to these travelers.