February 19, 2021
A bevy of good news and in-person events held recently signal positive momentum toward a restart of the trade show industry in the United States that effectively has been put on hold since spring of last year.
Among the news, it was announced that the business events industry will be represented under a unified voice with the formation of the Exhibitions and Conferences Alliance (ECA), an advocacy group that will champion the common interests of U.S. exhibitions and conferences with legislators.
This new coalition of eight industry associations will promote the impact of the sector, drive general industry awareness, initiate legislation on behalf of business events and work with partners globally as needed to maintain a favorable operating environment within the United States.
US tradeshow sector forms new advocacy alliance
A coalition of eight US event industry associations has formed a new advocacy group, the Exhibitions and Conferences Alliance (ECA), to lobby the interests of the US exhibitions and conference sector with legislators.
ECA describes its role as being, “to help government officials understand the important role events have on economies and job creation. We promote the impact of the sector, drive general industry awareness, monitor legislative issues, advocate for the industry’s common interests, and work with partners globally as needed, to maintain a favorable operating environment within the US.
“ECA provides a long-term strategy focused on creating substantive relationships with policymakers and ensuring priority matters are heard”.