is, but this is a bit too much for what it is, but i this is a bit too much for what it is, but i think it was the best starting is, but i think it was the best starting point we could have. it is not ust starting point we could have. it is notjust me. starting point we could have. it is notjust me. it starting point we could have. it is notjust me, it is starting point we could have. it 3 notjust me, it is wary. starting point we could have. it is notjust me, it is wary. his - starting point we could have. it is notjust me, it is wary. his role i starting point we could have. it isj notjust me, it is wary. his role is art of notjust me, it is wary. his role is part of an notjust me, it is wary. his role is part of an emerging notjust me, it is wary. his role is part of an emerging trend, - notjust me, it is wary. his role is part of an emerging trend, with i part of an emerging trend, with famous faces taking on executive roles, think of fara williams or the rapper fu
celebrities in executive roles? people through that name out, celebrity, and i am very grateful for the world to call me a celebrity, but we are visionaries, too. i think it is beautiful. it is levels, steps of your hard work and you get to a certain point and, boom, i ve got my own store. let s not forget about the 35 years of hard work to get to why a am at today. hard work to get to why a am at toda . , , , , hard work to get to why a am at toda . , , , ,. hard work to get to why a am at toda., ,, ., today. given his busy schedule, how much can a today. given his busy schedule, how much can a celebrity today. given his busy schedule, how much can a celebrity like today. given his busy schedule, how much can a celebrity like dj - today. given his busy schedule, how much can a celebrity like dj khaled i much can a celebrity like dj khaled contribute? a lot according to the cpo contribute? a lot according to the cfo contribute? a lot according to the cpo cpo, who contribut
year. we were talking about the older generation to year. we were talking about the older generation to get - year. we were talking about the older generation to get back - older generation to get back into work. we could see unemployment figures creep up. is that the sort of shift we are getting now, people working are getting now, people working a bit later? a bit later? exactly. remember, throu~h a bit later? exactly. remember, through the a bit later? exactly. remember, through the pandemic, - a bit later? exactly. remember, through the pandemic, we - a bit later? exactly. remember, through the pandemic, we had l a bit later? exactly. remember, through the pandemic, we had a big exodus of workers that were late in their career and a lot of those are coming back in, coming back into a whole bunch of reasons but also seeing some of reasons but also seeing some of the of inflation coming where workers are needing to come back in. i think that s great for the economy as a whole be
are back in fashion and more companies are hiring famous faces to fill executive roles. we sent the bbc s north america correspondent michelle fleury to speak to one of them in new york to find out what is driving this new trend. a warning her report contains flash photography. # when you get this dark, you ve got to feel your way out #. dj khaled, the grammy award winning music mogul with the midas touch. his latest partnership with german streetwear brand snipes saw him open a concept store in his hometown, miami. let s go shopping! but he s notjust the brand s hype man. he s also its chief creative officer. a title he doesn t take lightly. why are we seeing more celebrities in executive roles? i mean, you got to remember, you know, people throw that name on a celebrity, which is a blessing. and i m very grateful for the world to call me a celebrity.
you know, the kind of arrangement where a big name personality lends their name and creative input to a big name brand. we sent the bbc s north america correspondent michelle fleury in new york to speak to one of them to find out what is driving this new trend and ask the big, awkward question: are they qualified? the grammy award winning music mogul with the midas touch. his latest partnership with a german streetwear brand saw him open a concept store in his home town miami. but he is notjust the hyper man, he is also the chief creative officer for the brand, a title he does not take lightly. brand, a title he does not take liuhtl . ~ , ., brand, a title he does not take liuhtl . ~ , . , brand, a title he does not take liuhtl .~ ,~ , ., lightly. why are we seeing more celebrities in lightly. why are we seeing more celebrities in executive - lightly. why are we seeing more celebrities in executive roles? i celebrities in executive roles? people say celebrity, which is a blessing