Melbourne's standing as a global powerhouse for business events has once again been solidified as the city secured the esteemed title of "Oceania's Leading Meetings and Conference Destination 2023" for an impressive ninth time.
Melbourne Convention Bureau expands its digital presence in China
The Melbourne Convention Bureau is expanding its digital presence in China, launching a new Chinese-language website and Chinese social media accounts.
MCB is now featured on WeChat and YouKu, two popular Chinese social media apps.
China is the top visitor market for MICE groups to Victoria. Over the five years pre-Covid, MCB welcomed 23,000 delegates from Chinese MICE groups to Melbourne, injecting AUD$100m in economic contribution to the Victorian visitor economy.
MCB chief executive Julia Swanson said the website and social tools were the latest additions to the company’s ongoing and active strategy to engage with Chinese clients and demonstrated the bureau’s commitment to the region.