Harley Davidson: Harley has maintained margin growth through its wealthier customer base, but hasn t been as successful in luring younger riders with the its fleet of lower-priced models and the revamping of its apparel business, featuring a series of new collections and collaborations with A-list celebrities.
Harley-Davidson is selling fewer bikes and making less money
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Harley s stock tumbles as inflation worries overshadow progress on turnaround
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The U.S. company now forecasts up to 35% growth in motorcycle revenue.
Harley-Davidson Inc jumped over 10% in premarket trading on Monday.
Harley-Davidson Inc. (NYSE: HOG) published its earnings report for the fiscal first quarter on Monday that beat Wall Street estimates, despite the novel challenges attributed to the ongoing Coronavirus pandemic.
Harley-Davidson shares that you can conveniently trade online via a range of online apps were reported a little under 10% up in premarket trading on Monday. Including the price action, the stock is now exchanging hands at £31.43 per share. In comparison, the NYSE-listed company had started the year 2021 at a lower £25.94 per share.
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CHICAGO (Reuters) - Harley-Davidson Inc’s shares plunged more than 20% on Tuesday after the motorcycle maker unexpectedly swung to a quarterly loss, overshadowing a new turnaround plan that targets low double-digit earnings growth through 2025.
FILE PHOTO: The logo of U.S. motorcycle company Harley-Davidson is seen on one of their models at a shop in Paris, France, August 16, 2018. REUTERS/Philippe Wojazer
Since the middle of last year, the Milwaukee, Wisconsin-based company has shifted focus back to big bikes, traditional markets like the United States and Europe, and older and wealthier customers.
Harley has trimmed its workforce and global dealer network, eliminated slow-selling models and exited markets where weak sales and profits do not justify investment.