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Garment major in the dock for misleading claims Updated: Updated: ASCI seeks modification or withdrawal of advertisement by May 4 Share Article ASCI seeks modification or withdrawal of advertisement by May 4 Two advertisements – one being featured on television channels about the “anti-viral properties” of a particular brand of shirts, vests and briefs, and another published in prominent Malayalam newspapers recently on an allergy detection camp – have drawn criticism from public health activists for their misleading claims. While the Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) has sought suitable modification or withdrawal of the ‘MCR antiviral shirts’ advertisements by May 4, the Kerala State Human Rights Commission has filed a case against the second one based on a complaint.

Manali kulkarniKerala sastra sahitya parishadCampaign against pseudo science using lawAdvertising standards council of indiaWhile the consumer complaints councilKerala state human rights commissionConsumer complaints councilAdvertising standards councilChennai based specialty diagnostic laboratoriesExecutive complaints handlingChief ministerState police chiefகேரள சாஸ்திரம் சாகித்யா பரிஷாத்கேரள நிலை மனிதன் உரிமைகள் தரகுநுகர்வோர் புகார்கள் சபைதலைமை அமைச்சர்