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In the rarified world that is Porsche ownership, there stands an elite club. Think of it as the one per cent for the one per cent. Thanks to a program called Porsche Exclusive Manufaktur, these well-heeled gearheads are afforded the chance to customize their vehicle far beyond the limits of what’s found on the company’s build-and-price schedule. If you’ve got the vision, they can build it.
Well, with just a couple of exceptions. We’ll get to those in a minute.
To learn more,
Driving sat down (virtually) with some of the chief architects of this Porsche Exclusive Manufaktur program, including its Director, Boris Apenbrink, and Alexander Fabig, the VP of Individualization and Classic. They described Canada as an important market for customization, with certain pockets of the country identified as growth centres for the individualization program.