Together they created Our Cow, a business offering a flexible meat box subscription. It started out of pure necessity, we went through rough times after the drought, then a bushfire came through and burnt out 70 per cent of our property. We had to offload a lot of cows, we were really struggling to feed the animals - the breeders that we still had, she said. Prices at the sale yards were so low when we had to offload that if we did, we would go broke and lose everything, so we had to find another way to survive. We started selling cuts of beef to families through social media and demand just skyrocketed. We couldn t believe the support we received from communities that were so distant from us, it showed us how far reaching the support for farmers is when we needed help.