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London-based English musical duo HURTS released their fifth studio album Faith on September 4, 2020. The overall goal of the campaign was to heighten the awareness around the release of the new album, expand the band’s social presence, and strengthen existing social profiles. Faith landed #21 on the UK Album Charts and became the #1 independent release in the UK. The album secured a Top 10 position across Germany at #9, Switzerland at #10, and Austria at #8. The album has over 5 million streams, with the videos for “Voices”, “Suffer”, “Redemption” and “Somebody” clocking a combined 7 million views.  Tactics creative content for the FAITH campaign, including concepts, design elements, official videos, social media clips, and live performances like their 360 IGTV performance exclusive video. The album artwork became the driving force for the creative, self shot by Adam and Theo. All content was strategically released organically, incorporated within a larger d

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