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(AP Photo/Elaine Thompson, File)
Another day, another chunk of sanity down the drain. Literally. Unilever, which owns brands like Dove and Sunsilk, said on Tuesday it would no longer use the word “normal” on its products or in its advertising after a study revealed it makes most people feel “excluded.”
A spokeswoman said the beauty and personal-care company would remove “normal” from more than 200 products over the next 12 months, as reported by The New York Times.
SOAP NEXT: Unilever to Scrub Word ‘Normal’ from Dove, Other Products Because it ‘Excludes’ People https://t.co/Uf0Z0bHtOc
The London-based company also said it will no longer digitally alter the body shape, size, or skin color of models in its advertising as part of its “Positive Beauty” initiative.