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The sports agency founded by powerhouse NBA rep Rich Paul stole rival Excel Sports Management LLC's head of off-court basketball marketing to gain an unfair advantage in the lucrative business, according to a lawsuit filed Tuesday in New York state court.
Outback Steakhouse has a lot on its plate these days. The Aussie-inspired restaurant is serving up a forward-thinking marketing campaign ahead of March Madness season. The newest program activates a host of college basketball athletes across a multi-platform campaign. Adding to its Outback TeamMATES program, the brand leveraged recent NIL policy to partner with a host of prominent basketball stars from across the country.