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2020 was the year when people rediscovered local news, Reach audience chief David Higgerson Reach plc Chief Audience Officer, David Higgerson says 2020 allowed readers to discover the value of local news – a positive outcome from a difficult year. Like many publishers, Reach saw audiences soar at the start of the pandemic as people looked online to understand what was going on and how it would affect them. Timeline “People’s habits shifted almost overnight at the start of March 2020” says Higgerson, who says that the audience to the publisher’s local news sites rose by some 20 to 25%, holding there since. “Initially there was a lot of interest in Coronavirus itself but where local news really came into its own was when we got into the world of local data being released and then into the local tiering system and the lockdowns.” he says. “As we’ve moved into this year we’ve obviously not had the tiers and local lockdowns but what we have had is people turning t

United kingdomCounty durhamNorth yorkshireDavid higgersonYorkshire liveBirmingham mailManchester evening newsExaminer liveCustomer valueஒன்றுபட்டது கிஂக்டம்கவுண்டி டர்ஹாம்வடக்கு யார்க்ஷயர்டேவிட் ஹைகர்சன்யார்க்ஷயர் வாழபர்மிங்காம் அஞ்சல்மான்செஸ்டர் சாயங்காலம் செய்தி