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Although Durga Puja, the biggest festival in Bengal, is still five months away, the preparations have already kicked off in full swing. The creative economy surrounding this festival is expected to surpass last year's figures by 25%-30%, particularly after the prestigious recognition from UNESCO, according to a forum of Durga Puja organizers, committees, and agencies engaged in securing corporate sponsorships. ​​The creative economy encompasses the financial impact on various industries associated with the festival, including retail, idol-making, pandal construction, manufacturing, food and beverage, and advertising., Kolkata News, Times Now

West bengalUnited kingdomSanjay majumdarShani jayantiDebmalya haldarSaswata basuAnupama maayaUnited kingdom queen mary universityBagbazar sporting puja committeeBritish councilForum for durgotsabPuja creative economy followingAlthough durga pujaDurga pujaQueen maryDoing these things