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Photograph by Flickr user anokarina.
Brightest Young Things will cease operations on January 20 so its principles can concentrate on Exactly Agency, a transition that the collective has been working toward for two years, BYT honcho Svetlana Legetic says in a letter to BYT’s community Thursday.
BYT began life on Legetic’s Myspace page in 2005, and evolved to a calendar of things to do around town, then a standalone publication. “The goal was to always feel like a friendship” with readers, Legetic told
Washingtonian in 2018. Brightest Young Things began throwing parties and helped to popularize after-hours museum events. It grew an events business, which eventually included the Bentzen Ball and the true-crime festival Death Becomes Us, and attracted clients like REI, Red Bull, and Lululemon.