Surfing, historically, has struggled with mainstrem-ification. For example, throughout the ages, surfing has had a hard time resonatingg with mass market audiences through their preferred vehicle of consumption – TV and film. As such, viewership for surf shows and movies are negligible. However, .
When Reese Witherspoon isn’t busy turning best-selling books into movies, like “Where the Crawdads Sing”, she’s bringing the competitive world of surfing %