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In the throes of pandemic lockdowns and concern over personal health, juice sales – which had been slumping amid the broad consumer rejection of sugar – saw a significant resurgence as demand for immunity and wellness beverages led a return back towards traditional fridge staples like Orange Juice. Now, a little over two years later, consumers are returning to pre-pandemic routines. Although juice sales may not compare to the 2020 boom, they remain elevated, and health and wellness continue to be top consumer concerns. Data firm IRI reported that refrigerated juice sales in MULO plus convenience were up 4.8% to

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