Apr 29, 2021
Case Study: How One Pant Sparked Major Change at 686
Customers rave about the Everywhere Pant, which can be worn for activities, traveling and everyday life. It has become the No. 1 selling item by units on the 686 website and launched direct to consumer after retailers originally passed on carrying it. Photos courtesy of 686.
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The Everywhere Pant, a runaway hit that launched via social media and e-commerce, is the No. 1 seller by units on the 686 website. Along the way, it has sparked major change at the traditionally outerwear-focused company.
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