February 22 2021, 9:30 am | BY Ricki Green | 23 Comments
carsales loves cars – shamelessly so… and has launched its new brand repositioning via BMF to reinforce its market leadership via Everything You Auto Know.
carsales partnered with BMF to bring its knowledge and passion for the automotive category to life with a creative flare set to resonate with all Australians and start to shift the reputation of Australia’s most trusted place to buy and sell to be the go-to for everything cars.
The first phase of this campaign launched nationally last night with carsales’ new TVC “Grandma’s Hands.”
Says Kellie Cordner, chief marketing officer, carsales: “With our category expertise, product innovation and brand trust, carsales is uniquely placed to empower Australians to have a positive experience when buying, selling and owning a car.