A Look at iOS 15 and Its Impact on Marketing Strategies cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.
Recently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to start paying attention, as each will be heavily impacted by these upcoming changes.
Apple, Identifier for Advertisers, and Privacy Labels
Between Googleâs and Appleâs announcements, the digital advertising and marketing industries are reeling, and Appleâs recent shift will impact the entire app experience. âApp developers and marketers will need to make changes to focus on first-party data, building a strong and loyal customer base, and creating an experience thatâs worth paying (or seeing ads) for,â said Justin Bauer, SVP of products at Amplitude, a product intelligence platform provider.