Many American and international brands have kicked off Pride Month promotions despite a consumer backlash against firms like Target and Anheuser Busch for pushing transgenderism.
Not only does LEGO think "Everything Is Awesome," but it also thinks "Everyone Is Awesome", too. And its newest set is designed to celebrate the diversity of all LEGO fans, including those in the LGBTQIA+ community.
The famous Danish firm Lego, the world s largest toymaker, says it will work to remove gender bias from its toys and push towards products aimed at both genders, according to the Guardian.