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On a Typical Day Tobi Lütke Here’s the honest answer: obviously I have a schedule and people helping me manage my time, however, I think a lot about where to devote my attention. In this way, there is no typical day. My attention is the most liquid and valuable resource that I have. Even back in the day when Shopify went public, I spent a good deal of time pre-selling the various investors. During meetings, I would say, “Hey, I m here, and we ve been doing this roadshow, but I actually spend a lot of my time on the product.” This was to set expectations because I

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