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Home » Business and Commerce » Caesars Entertainment Acquires Colombian Online Betting Operator Alfabet with Eye on Latin American Expansion
Caesars Entertainment Acquires Colombian Online Betting Operator Alfabet with Eye on Latin American Expansion
December 27, 2020 3 min read
UK sportsbook William Hill, acquired by Caesars Entertainment in September for $2.9 billion, announced Sunday that it picked up a majority stake of Columbia-based Alfabet SAS an online casino and sports gambling operation run under the BetAlfa name.
Caesars-owned UK sportsbook William Hill announced Sunday that it acquired a majority stake of Columbia-based sportsbook Alfabet and its BetAlfa brand. The move predates an expansion of legal online sports gambling into Brazil, predicted to happen as early as July 2021. (Image: Getty)
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