Article - Latin American 2024 Meetings & Events Trends - Meeting professionals in Latin America are shown to have the highest levels of optimism of any region when it comes to the health of the meetings and events industry. In fact, 86% said they would rank themselves as 8 or higher on a scale of 1-10. An impressive number. And 73% expect their meeting spend to increase from 63% in 2023.
Article - Asia-Pacific 2024 Meetings & Events Trends - Meeting professionals in this region are expecting a steady overall increase in activity in 2024. This steady increase balances growth with cautious optimism in most categories due to a variety of factors.
Change has been constant in the years following the COVID-19 pandemic, but there’s increasing proof that the hospitality industry is experiencing a permanent paradigm shift.