The MarCom Collective recently made an appeal to clients on behalf of marketing communication industry, requesting them to refrain from calling for pitches and competitive quotations with concepts and to continue to work with their existing partners until the current situation eases for all. The proposed timeframe is 18 months, commencing from 1st July 2021.
In the event a pitch is unavoidable, the Collective has proposed a series of steps for Companies to consider. 1. Decide on an agency based on credentials submissions 2. The proposed minimum limit that defines a project as large enough to be called for a pitch should yield a net ad spend that exceeds Rs 10 million per annum in respect of creative production for ad agencies, a spend of Rs. 5 million per event in respect of event companies, a spend of Rs. 25 million per annum in respect of digital companies, a spend of Rs. 100 million in respect of media independent companies. In addition, it proposes that clients evaluate credenti
Sri-lanka
Sugiban-sathiayamoorthy
Roshan-wijeyaratne
Tharaka-ranwala
International-advertising-association
Event-management-association-of-sri-lanka
Association-of-accredited-advertising-agencies-sri-lanka
Marcom-collective
Event-management-association
Outdoor-advertising
First-vice-president
Second-vice-president
EMA calls for enforcement of COVID-19 safety amidst re-start of events
July, 14, 2021
Urges industry, venues, and clients to pledge support to follow suggested guidelines
Expresses grave concern over survival of industry if safety violations lead to further outbreaks
130,000 jobs and 600,000 livelihoods connected to the Rs 30 Bn industry at risk
Calls for prioritizing industry in vaccination rollout, 60% national threshold needed to safely scale-up events
Emphasizes country’s potential as safe hub for MICE tourism if pandemic can be controlled
Following the easing of Covid-19 restrictions in Colombo, the Event Management Association (EMA) issued comprehensive guidelines for hosting COVID-safe events and called for strictest possible adherence from stakeholders.
Sri-lanka
Colombo
Western
Sri-lankan
Roshan-wijeyaratne
Sajith-kodikara
Nishan-wasalathanthri
Minha-akram
Event-management-association
Committee-member
Vice-president
Treasurer-member