credible value the name trump and that he could sell it and he didn t have to put anything into the project. he didn t put in any money. he had nothing to lose. he would go to places with his family, with his children, don jr., and ivanka and eventually eric. and they would make representations this is a trump project. year putting something in. often what they put in were themselves. ivanka talked about how and she said if you ever need borrow esugar, come knock on our door. she thought she was there as an evenchual owner. didn t realize her appearance was required by this contract. it helps sebd the message that