Hyundai Exter is an important model for the Indian arm of the South Korean auto giant as it tries to stay ahead of Tata Motors, which is present in the same segment with its popular Tata Punch micro-SUV.
AD Is the demand for off-roaders growing in India? Real off-roaders, not wimpy, car-based soft-roaders. Well, looking at the recent success of the
new Thar, the answer has to be a resounding yes. Our
Car of the Year is currently ranked third on Mahindra’s bestsellers list, with no sign of demand waning. Question is, is the trend for real? Or is it just pent-up demand? And are Thar buyers genuine off-roaders; guys and gals who want to run trails, drive out into the desert, go explore Ladakh? Or are they just interested in the ice-cool looks? The jury is currently out on that.
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