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L Oréal Professionnel forays into the metaverse | 1 Indian Television Dot Com

L Oréal Professionnel forays into the metaverse | 1 Indian Television Dot Com
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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L Oréal Professionnel forays into the Metaverse

L Oréal Professionnel forays into the Metaverse
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Arthurd littleView research incGrand view researchHair looksHair dropsEvan rochetteReady player

Metaverse mane makeover: L Oréal shows the future of fashion | Advertising

Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.

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L Oréal Professionnel Continues Metaverse Push With New Direct-To-Avatar Hair Looks, Via Wunderman Thompson

L’Oréal Professionnel has expanded its direct-to-avatar hairstyles with five new looks in its "Graviats" drop created with Wunderman Thompson available across Ready Player Me, Zepeto and Roblox.

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The Drum | L Oréal Professionnel Gets Voluminous With New Metaverse Hairstyle Drop

The brand’s new “Gravitas” campaign, developed in partnership with Wunderman Thompson, is being deployed across Ready Player Me, Roblox and Zepeto.

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