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The problem with the nudge effect: it can make you buy more carrots – but it can t make you eat them | Psychology

It has long been thought that psychological tactics can persuade consumers to adopt much healthier habits. But it turns out there is a hitch …

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The Problem With Behavioral Nudges

The benefits of steering people toward making better decisions has become conventional wisdom. But the evidence suggests it doesn’t work quite as well as we hoped.

Evan polmanSamj maglioCornell universityUniversity of torontoUniversity of wisconsinWall street

Nudging consumers is a common marketing tactic, but study finds it carries risk

Nudging consumers is a common marketing tactic, but study finds it carries risk
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Evan polmanSam maglioRotman school of managementJournal of consumer researchUniversity of toronto scarboroughConsumer researchToronto scarboroughRotman schoolTrivia expertNudges increase choosingDecrease consumingLongitudinal studiesCompromise effects

Evan Polman :: UW–Madison Experts

Evan Polman :: UW–Madison Experts
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Don t expect a thoughtless friend s guilt to match your rising level of anger: Researchers

Don t expect a thoughtless friend s guilt to match your rising level of anger: Researchers
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Evan polmanSam maglioRotman school of managementUniversity of torontoRotman school