Because of a licensing rift between the platform and Universal Music Group, which releases music by Playboi Carti, Taylor Swift, Drake, Ariana Grande and others, TikTok confirmed Thursday that it had deleted music by Universal artists from its library and muted previously published videos that used those songs.
Content creators say they are considering the merits of Instagram and YouTube after a licensing battle led TikTok to pull songs by artists with Universal Music Group.