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Kathmandu relaunches brand for first time in 30 years via Special Group Australia
Outdoor lifestyle brand Kathmandu has today shared its new brand positioning via Special Group, which builds on the company’s brand heritage of improving people’s lives by getting more people out there in nature.
As part of its new positioning Kathmandu shared its new purpose to improve the wellbeing of the world through the outdoors. As a registered B-Corp Kathmandu has always put people and planet first and is a leader in the environmental space. As part of this mission they announced their new brand platform and attitude ‘We’re out there’ which aims to inspire a new generation to feel the benefits of being outside.
Platypus Shoes and SurfStitch added to Ragtrader Live stellar lineup ragtrader.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ragtrader.com.au Daily Mail and Mail on Sunday newspapers.
Richard Facioni’s ACTA Capital joins power lineup at Ragtrader Live 7 April 2021
Ragtrader Live Sydney will return on May 27, with a host of influential industry speakers and Facebook as platinum partner.
Themed ‘Retail Rebooted’, the conference will reveal winning strategies for fashion retailers as the sector emerges from the disruption of 2020.
Stylerunner (Accent Group) GM Ryan Edelmuth,
Kathmandu COO Eva Barrett and
Hugo Boss SEAPAC regional director of marketing and communications Nick Troedson.
Ragtrader publisher Assia Benmedjdoub said now is the time for fashion businesses to equip themselves with knowledge.
“The entire program has been designed to inform and inspire our industry for the next stage of retail transformation,” she said.
What these Kathmandu, Honey Birdette and Hush Puppies leaders have in common 5 March 2021
Imogen Bailey speaks to three fashion leaders who took on new roles during the pandemic.
Think about when you first got the job you’re in now.
Remember the nervousness, the anticipation and the excitement for new challenges and learning opportunities.
Now throw in a global pandemic and the disruption that goes along with it.
That’s what Kathmandu’s first chief customer officer Eva Barrett found herself in.
Taking on the role after serving as global head of brand communications and sports marketing for Adidas’ Heartbeat Sports division, Barrett hit the ground running.
IWD 2021: What these Kathmandu, Honey Birdette and Hush Puppies leaders have in common ragtrader.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ragtrader.com.au Daily Mail and Mail on Sunday newspapers.