American and European customers wary of electric vehicles prices Updated Apr 12, 2021 | 19:17 IST
In the UK, France and Italy, more than half of consumers said they would consider a battery-powered vehicle. But consumers remain wary about the price of battery-powered cars, which are generally expensive. American and European customers wary of electric vehicles prices | Photo Credit: Representative Image
European and U.S. buyers are warming up to the idea of purchasing a battery-powered vehicle, but continue to have concerns over the price of the technology, a survey showed, underscoring the need for government subsidies to reach EV sales and environmental goals. The share of consumers eyeing the purchase of a fully electric vehicle has grown significantly, according to an annual survey by OC&C Strategy Consultants, released on Monday exclusively to Reuters. It surveyed more than 7,500 global consumers between December and January. OC&C did n